This ministry works closely with the tourism sector to help stimulate economic growth and investment and create an environment that allows Ontario to compete successfully in the rapidly changing world of travel and leisure. Among our activities to strengthen Ontario as an internationally-recognized tourist destination:

  • We undertake vital market research in the areas of marketing, product development, and investment to aid business decisions by both governments and industry.
  • We encourage private sector investment and new product development to expand Ontario's tourism sector and promote regional tourism economic development.
  • We support and facilitate the development of new experiences and destinations.
  • We market Ontario as a tourist destination.
  • We invest in Ontario's tourism agencies.
  • We work with industry and organizations to support the maintenance and growth of the tourism's economic contribution.

Strengthening Ontario’s Tourism Sector

Person and their dog enjoying the lake in a canoe.

On October 23,2018, the government announced the development of a new Ontario Tourism Strategy.

Ontario consulted with visitors, tourism operators, industry, and tourism students to build this strategy and make Ontario a travel destination of choice to bring visitors back again and again. The strategy will also aim to maximize the economic impact of Ontario’s $34 billion tourism industry and create a positive business environment to help tourism businesses and operators succeed.

By working on solution-focused and consumer-focused strategies, we will strive to make the sector more sustainable, attract visitors and visitor spending, and keep them coming back again and again.

The consultation period ran from January 3 to February 28, 2019.

The government will report back on what it heard during the consultations.

Tourism Initiatives

Ontario Place

Ontario Place

Trillium Park and William G. Davis Trail

Cycling Tourism Plan

Tour By Bike

Ontario’s Cycling Tourism Plan

Red Tape Challenge

Red Tape Challenge Logo

The Red Tape Challenge is part of Ontario’s five-year, $650 million Business Growth Initiative, which is helping to grow the economy and create jobs by promoting an innovation-based economy, helping small companies to scale up, and modernizing regulations for businesses.

As part of the Strategic Framework for Tourism in Ontario, released in November 2016, the Ontario government identified improving regulations as a key priority for the tourism industry to help foster an innovative and dynamic business climate and maximize the growth of Ontario’s tourism sector.

Ontario is asking businesses and the public to help identify and improve regulations that are unclear, outdated, redundant or unnecessarily costly for the province’s tourism sector. Your input will help make it easier for tourism sector businesses to interact with government, innovate and grow without jeopardizing necessary standards that protect the public interest.

Provide your feedback online until March 31, 2018 at

Ontario Tourism Receipts

friends enjoying wine on a patio with a scenic view

Tourism receipts are used to calculate the overall impact of tourism spending on Ontario’s GDP, jobs and taxes. It includes the spending of those who visit the province as a destination as well as the spending of those who are either passing through the province or leaving the province on their way to other destinations. This figure demonstrates how tourism activities contribute to all the provincial industries that serve travellers, regardless of their final destination.