ONTourism

Ontario and Quebec Tourism Account

• Quebec travellers spent $906 million in Ontario in 2015, while Ontarians spent $1.1 billion in Quebec.

Quebec to Ontario

• In 2015, there were 4.3 million visits from Quebec to Ontario, representing 3.0% of total visits in Ontario. For comparison there were 2.7 million visits from all overseas countries to Ontario in 2015.


• Quebec visitors spent $906 million in Ontario, accounting for 3.6% of total visitor spending in Ontario. Quebec visitors spent more in Ontario than visitors of any country other than the US.


• 48% of Quebec visits and 28% of Quebec spending took place in Region 10 (Ottawa and Countryside), and 20% of visits and 42% of spending took place in Region 5 (Greater Toronto Area).


• About half of Quebec visits to Ontario were same-day visits and half are overnight visits. The majority of Quebec visits to Regions 2 (Niagara) and 5 (Greater Toronto Area) were overnight while the majority of visits to Regions 9 (South Eastern Ontario), 10 (Ottawa and Countryside) and 13 (Northern Ontario) were same-day.


• Quebec visitors spent an average of $210/trip in Ontario. Average spending was higher on trips to Regions 2 (Niagara) ($380) and 5 (Greater Toronto Area) ($430).


• The largest proportions of expenditures were spent on food and beverage, accommodation and transportation.


• Quebec visits to Region 2 (Niagara) were mainly pleasure trips. Trips to Region 5 (Greater Toronto Area) were split between pleasure, business and visiting friends and relatives.


• 25% of Quebec visitors visited friends/relatives, 18% participated in outdoor activities and 8% went to a museum or art gallery.


• Overnight Quebec visitors to Regions 2 (Niagara) and 5 (Greater Toronto Area) were more likely to stay at a hotel/motel while the majority of nights spent in Regions 10 (Ottawa and Countryside) and 13 (Northern Ontario) were in private accommodations.


• Visits from Quebec were spread out throughout the year. Quebec visits to Region 2 (Niagara) predominantly took place in the spring/summer.


• Males made the majority (54%) of visits, especially to Regions 5 (Greater Toronto Area) and 9 (South Eastern Ontario). 64% of Quebec visits to Region 2 (Niagara) were made by female visitors.


• 38% of Quebec visits were made by one person travelling alone, 35% were made by two people and 27% were made by three or more people travelling together. The average party size was 2.7 people, with an average of 4.0 people travelling from Quebec to Region 2 (Niagara) and 5 (Greater Toronto Area). 13% of Quebec visits to Ontario included children, 28% for Region 2 (Niagara) visits.


• 37% of Quebec visitors to Ontario had a household income greater than $100,000.


• 42% of Quebec visitors to Ontario had a university degree.

Ontario to Quebec

• In 2015, there were 4.8 million visits from Ontario to Quebec, representing 15.2% of total outbound visits.


• Ontarians spent $1.1 billion in Quebec, accounting for 5.5% of total outbound visitor spending.