Strategic Framework for Tourism in Ontario

Ontario has launched a Strategic Framework for Tourism in Ontario.

It is the next step in the government’s commitment to ensuring the industry is best positioned for success in the global market and will build on the success of our tourism investment initiatives. The framework will also serve as an important tool to guide our work as we maximize the growth and competitiveness of Ontario’s tourism sector.

Growing Tourism Together

The framework signifies a shift in the way government and industry work together and will encourage collaborative and innovative approaches to tourism that are focused on our shared goals.

Read the Report >

Ontario’s Tourism Action Plan

We released Ontario’s Tourism Action Plan in June 2016 as one more step in the development of a Strategic Framework for Tourism in Ontario.

Read the Action Plan >

Engagement Process

In 2015, the province began a sector-wide engagement process seeking input on the Strategic Framework for Tourism. This process included:

  • Minister’s meetings with the Tourism Industry Association of Ontario board of directors and Regional Tourism Organization chairs and executive directors.
  • Minister’s forum with industry leaders, followed by a question and answer session during the Ontario Tourism Summit to discuss key themes and issues facing the industry.
  • Five targeted sessions with industry leaders on specific policy areas including: investment, workforce development, research, Francophone tourism and Indigenous-led tourism.
  • Fifteen engagement sessions in 13 locations across the province that were attended by more than 675 sector representatives.

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