Travel activities and motivations survey — U.S. Travel Market

Hunting While on Trips of One or More Nights

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A Profile Report — February 21, 2007
Executive summary

Over the last two years, 4.2% (9,203,197) of adult Americans went hunting while on an out-of-town, overnight trip of one or more nights. Of those who hunted, 73.2% (6,734,874) reported that hunting was the main reason for taking at least one trip.

Those who hunt while on trips are more likely to be male, between 35 and 44 years old, and married with children under 18. They have slightly higher household incomes, but are less likely to have attended university than the average U.S. Pleasure Traveler. They are also more likely to reside in the northern and western U.S. states and in rural areas. Hunters live closer to Canada than the average U.S. Pleasure Traveler.

Hunters were more likely than the average U.S. Pleasure Traveler to have taken a trip to Canada in the past two years (19.0% versus 14.6%) and especially a trip to Ontario. In relative terms, they are over-represented among U.S. travelers to the western provinces and territories, including Saskatchewan, Manitoba, the Yukon, the Northwest Territories and Nunavut. This indicates that Hunters are a prime target market for these regions.

Hunters are involved in many other types of outdoor activities when on trips and especially those with a nature theme (e.g., fishing, hiking, climbing and paddling, boating and swimming, snowmobiling and ATVing). This is consistent with hunters' preference for physically challenging vacations that provide solitude and isolation. Hunters also are more likely than the average U.S. Pleasure Traveler to attend events with western or rural themes (e.g., equestrian and western events) or sporting events (e.g., amateur tournaments). This provides important insight as to how to package vacations to appeal to those who hunt.

Hunters tend to stay in public or private campgrounds. They also are more likely than other to stay in wilderness lodges or campsites, and at farms or guest ranches.

Most Hunters consult the Internet for travel information, although they are less likely than the average U.S. Pleasure Traveler to book their travel online. Relative to the average U.S. Pleasure Traveler, Hunters are more likely to obtain travel information from trade, travel and sports shows, and from television, newspaper and magazine advertising.

Their media preferences are clearly oriented towards outdoor activities and sporting magazines, nature and science television shows, and sports-related television shows. The majority of Hunters also listen to country music on the radio. As such, these media are likely to be the most efficient means by which to reach those who hunt while on trips.