Travel activities and motivations survey — U.S. Travel Market

Extreme Air Sports While on Trips of One or More Nights

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A Profile Report — March 9, 2007
Executive summary

Over the last two years, 1.3% (2,940,847) of adult Americans participated in an Extreme Air Sport while on an out-of-town, overnight trip of one or more nights. Hot air ballooning (0.7%) was the most popular Extreme Air Sport activity, followed by parachuting (0.3%), bungee jumping (0.3%) and hang gliding (0.2%). Among those who participated in an Extreme Air Sport while on a trip, 37.9% (1,115,294) reported that this activity was the main reason for taking at least one trip during the past two years.

Those who participated in an Extreme Air Sport while on a trip are predominantly young (18 to 34 years old), single and male. They are more affluent than the average U.S. Pleasure Traveler with higher household incomes and post-graduate education.

Those who participated in an Extreme Air Sport while on a trip were more than twice as likely as the average U.S. Pleasure Traveler to have taken a trip to Canada in the past two years (32.2% versus 14.6%). The most common destinations were Ontario, British Columbia and Quebec. However this sector is over-represented among U.S. Pleasure Travelers to all Canadian provinces and territories.

Travelers in this category seek vacation destinations and activities that provide them with new or unique experiences. They participate in a full range of physically challenging outdoor activities while on trips, and are much more likely than the average U.S. Pleasure Traveler to engage in unusual or skilled outdoor activities, such as extreme skiing, downhill skiing and snowboarding, sailing and surfing, and scuba and snorkelling.

Those who participated in an Extreme Air Sport while on a trip also participate in a variety of cultural and entertainment activities when traveling. They were much more likely than the average U.S. Pleasure Traveler to attend sporting events as well as theatre, film and musical festivals, high art performance and rock concerts while on a trip. They were also more likely to have taken part in participatory historical activities, archaeological digs, aboriginal cultural experiences and agro-tourism while traveling.

Those who participated in an Extreme Air Sport while on a trip frequently visit travel-related websites and are more likely than the average U.S. Pleasure Traveler to book travel online. They are also more likely than the average U.S. Pleasure Traveler to read the travel sections in newspapers and travel magazines and to watch travel-related programs on television. Therefore, travel-oriented media are the most effective way to reach this sector of the travel market.