Regional Tourism Profile, 2008						Tables available in pdf format
CMA595: Thunder Bay
Travel Statistics in CMA595, 2008
Table 1.1: Person Visits: Length of Stay
Table 1.2: Person Visits by Origin (Top 10 Ontario Census Divisions)
Table 1.3: Person Visits by Origin (Top 10 Provinces, States or Countries)*
Table 1.4: Person Visits: Main Purpose of Trip
Table 1.5: Person Visits: Calendar Quarter
Table 1.6: Person Visits: Party Size and Composition
Table 1.7: Person Visits: Travellers' Age
Table 1.8: Person Visits: Trip Activities
Table 1.9: Average Length of Stay by Origin
Table 1.10: Total Nights Spent by Accommodation Type
Table 1.11: Total Visitor Spending
Table 1.12: Average Visitor Spending
Table 1.13: Total Visitor Spending: Category
Table 1.14: Total Tourism Receipts
Historical Data for CMA595
Table 2.1: Historical Person Visits by Origin
Table 2.2: Historical Visitor Spending by Origin
Table 2.3: Hotel Occupancy Rates and Revenue per Room
Economic Impacts in CMA595, 2008
Table 3.1: The Economic Impact of Visitors Spending in the region
Table 3.2: The Economic Impact of Tourism Receipts in the region
Table 3.3: The Economic Impact of Ontario's Tourism Receipts on the region
Tourism Related Establishments in CMA595, 2008
Table 4.1: Accommodation
Table 4.2: Arts, Entertainment and Recreation
Table 4.3: Food and Beverage
Table 4.4: Transportation
Table 4.5: Travel Services
Table 4.6: Retail and Other Services
Table 4.7: Total Tourism-related Establishments
Travel Statistics in CMA595, 2008
Source: This analysis is based on Statistics Canada microdata which contain anonymised data collected in the Travel Survey of Residents of Canada and the International Travel Survey. All computations on these microdata were prepared by the Ontario Ministry of Tourism and Culture and the responsibility for the use and interpretation of these data is entirely that of the authors.
Table 1.1: Person Visits: Length of Stay
	Total Visits (000s)	Overnight Visits (000s)	Same-Day Visits (000s)
Total Visits	586	357	229
Ontario	396	226	170
Other Canada	39	39	0
U.S.	143	86	58
Overseas	8	7	1
Table 1.2: Person Visits by Origin (Top 10 Ontario Census Divisions)
	Total Visits (000s)	Overnight Visits (000s)	Same-Day Visits (000s)
CD58: Thunder Bay District	236	93	144
CD59: Rainy River District	77	52	25
CD20: Toronto Metropolitan Municipality	39	39	0
CD30: Waterloo Regional Municipality	7	7	0
CD06: Ottawa-Carlton Regional Municipality	6	6	0
CD53: Sudbury Regional Municipality	4	4	0
CD56: Cochrane District	3	3	0
CD28: Haldimand-Norfolk Regional Municipality	3	3	0
CD07: Leeds & Grenville United Counties	2	2	0
CD26: Niagara Regional Municipality	2	2	0
Table 1.3: Person Visits by Origin (Top 10 Provinces, States or Countries)*
	Total Visits (000s)	Overnight Visits (000s)	Same-Day Visits (000s)
Minnesota	54	38	16
Michigan	26	8	18
Wisconsin	24	12	12
Manitoba	17	17	0
Alberta	15	15	0
New York	7	2	5
Illinois	7	5	2
Saskatchewan	3	3	0
Missouri	3	2	1
Kentucky	3	3	0
* Excluded from this list are Ontario, the United States and Canada.
Table 1.4: Person Visits: Main Purpose of Trip
	Total Visits (000s)				Overnight Visits (000s)
Origin	Pleasure	VFR*	Business	Other	Pleasure	VFR	Business	Other
Total	261	204	28	92	142	129	25	61
Ontario	156	149	21	69	72	88	19	48
Other Canada	9	28	0	2	9	28	0	2
U.S.	90	25	7	21	56	11	7	11
Overseas	5	2	0	0	5	1	0	0
* Visit friend/relative
Table 1.5: Person Visits: Calendar Quarter
	Total Visits (000s)				Overnight Visits (000s)
Origin	Q1	Q2	Q3	Q4	Q1	Q2	Q3	Q4
Total	98	113	286	89	64	77	149	68
Ontario	84	71	180	60	57	44	76	50
Other Canada	1	7	21	11	1	7	21	11
U.S.	12	34	80	18	5	26	47	7
Overseas	0	1	6	1	0	1	5	0
Table 1.6: Person Visits: Party Size and Composition
	Total Visits			Overnight Visits
Origin	Average Party Size	Party Composition		Average Party Size	Party Composition
		Adults Only	w/ Kids		Adults Only	w/ Kids
Total	2.3	87%	13%	2.4	93%	7%
Canada	2.4	85%	15%	2.4	92%	8%
Ontario	2.4	85%	15%	2.4	92%	8%
U.S.	2.1	95%	5%	2.2	97%	3%
Overseas	2.2	100%	0%	1.9	100%	0%
Table 1.7: Person Visits: Travellers' Age
	Total		Canada		Ontario		U.S.		Overseas
Age Group (000s)	Total	Overnight	Total	Overnight	Total	Overnight	Total	Overnight	Total	Overnight
Under 15 Years	3	1	n/a	n/a	n/a	n/a	3	1	0	0
15 - 24 (18 - 24 for Canada)	30	20	21	17	12	9	9	2	1	1
25 - 34	133	84	119	72	115	67	10	9	4	3
35 - 44	93	56	82	47	78	43	10	9	1	1
45 - 54	89	54	76	45	67	36	11	8	1	1
55 - 64	137	96	100	60	93	54	37	35	0	0
65+	59	46	37	24	31	17	22	22	1	1
Age not stated	41	1	n/a	n/a	n/a	n/a	40	0	1	1
Average Age	45.8	46.8	44.7	44.4	44.7	44.4	50.9	54.5	36.7	38.1
Table 1.8: Person Visits: Trip Activities
	Total Visits (000s)					Overnight Visits (000s)
Activity	Total	Ontario	Other Canada	U.S.	Overseas	Total	Ontario	Other Canada	U.S.	Overseas
Festivals/Fairs	20	0	3	15	2	11	0	3	5	2
Cultural Performances	27	23	1	1	2	27	23	1	1	2
Museums/Art Galleries	38	7	10	17	4	36	7	10	15	3
Zoos/Aquariums	25	18	1	4	2	24	18	1	4	2
Sports Events	12	11	0	1	0	12	11	0	1	0
Casinos	27	14	5	7	0	27	14	5	7	0
Theme Parks	17	15	0	0	2	17	15	0	0	2
Natl/Prov. Nature Parks	89	16	18	48	7	72	16	18	32	6
Historic Sites	83	25	9	45	5	69	25	9	30	5
Any Outdoor/Sports Activity	178	107	23	44	4	134	78	23	30	3
Boating	57	23	9	22	2	45	22	9	11	2
Golfing	12	4	6	1	0	12	4	6	1	0
Fishing	71	37	2	31	1	42	19	2	20	1
Hunting	14	14	0	1	0	8	7	0	1	0
Downhill Skiing/Snowboarding	15	10	4	0	1	14	10	4	0	0
Table 1.9: Average Length of Stay by Origin
	Total	Ontario	Other Canada	U.S.	Overseas
Total Nights (000s)	1,211	771	116	295	29
Avg. nights per trip	2.1	1.9	3.0	2.1	3.7
Avg. nights per overnight trip	3.4	3.4	3.0	3.4	4.4
Table 1.10: Total Nights Spent by Accommodation Type
	Nights (000s)
Type of Accommodation	Total	Ontario	Other Canada	U.S.	Overseas
Total Person Nights	1,211	771	116	295	29
Roofed Commercial	363	240	26	94	3
Camping/Trailer Park	149	40	9	97	3
Private Home/Cottage/Cabin	670	491	77	86	17
Other Accommodation	29	0	5	17	6
Table 1.11: Total Visitor Spending
	Visitor Spending ($000s)
	Total	Ontario	Other Canada	U.S.	Overseas
Total Visitor Spending	151,911	114,053	10,257	22,910	4,690
Overnight Visitor Spending	135,196	99,960	10,257	20,373	4,605
Same-Day Visitor Spending	16,715	14,092	0	2,538	85
Table 1.12: Average Visitor Spending
	Visitor Spending ($)
	Total	Ontario	Other Canada	U.S.	Overseas
Average per person	259	288	262	160	602
Average per person per overnight visit	378	442	262	238	701
Average per person per night	112	130	88	69	158
Average per person per same-day visit	73	83	0	44	69
Table 1.13: Total Visitor Spending: Category
	Visitor Spending ($000s)					Overnight Visitor Spending ($000s)
Expenditure Category	Total	Ontario	Other Canada	U.S.	Overseas	Total	Ontario	Other Canada	U.S.	Overseas
Total Visitor Spending	151,911	114,053	10,257	22,910	4,690	135,196	99,960	10,257	20,373	4,605
Trasport (Total)	41,347	30,545	4,153	3,352	3,297	36,602	26,169	4,153	2,983	3,297
Public Transport	13,001	6,783	2,662	538	3,018	12,821	6,634	2,662	508	3,018
Canadian Fares*	2,760	n/a	n/a	0	2,760	2,760	n/a	n/a	0	2,760
Other Public Transport	10,241	6,783	2,662	538	258	10,061	6,634	2,662	508	258
Vehicle Rental	989	186	19	649	136	789	0	19	634	136
Vehicle Operations	26,864	23,368	1,463	1,987	46	22,499	19,327	1,463	1,663	46
Local Transport	493	209	9	178	97	493	209	9	178	97
Accommodation	47,262	37,181	1,921	7,836	324	47,262	37,181	1,921	7,836	324
Food & Beverage (Total)	33,116	24,410	3,024	5,198	484	28,484	20,601	3,024	4,394	464
Food & Beverage at Stores	9,704	7,184	842	1,538	141	7,632	5,452	842	1,205	133
Food & Beverage at Restaurants/Bars	23,412	17,226	2,182	3,660	343	20,852	15,149	2,182	3,189	331
Recreation/Culture (Total)	8,038	4,740	255	2,788	255	6,975	4,328	255	2,181	211
Recreation	3,162	2,268	9	840	45	2,868	2,165	9	657	37
Culture	4,876	2,472	246	1,948	210	4,107	2,163	246	1,524	174
Retail/Other (Total)	22,147	17,176	905	3,736	330	15,872	11,680	905	2,979	309
Clothing	16,029	12,325	869	2,597	238	12,517	9,329	869	2,095	224
Other Retail	6,118	4,851	36	1,139	92	3,356	2,352	36	883	85
* Canadian Fares are only available for international visitors. Canadian Fares for Canadian visitors are included in Other Public Transport.
Table 1.14: Total Tourism Receipts
Expenditure Category							Total Spending ($000s)
Adjusted Visitor Spending							169,626
Expenditure on public/local transportation spent in Ontario by Canadian residents for travel outside Ontario							7,449
Expenditure on private transportation (vehicle rental or operation) spent in Ontario by Canadian residents for travel outside Ontario							4,164
Expenditure on travel services in Ontario for travel outside Ontario							2,794
Total tourism receipts							184,032
Historical Data for CMA595
Source: This analysis is based on Statistics Canada microdata which contain anonymised data collected in the Travel Survey of Residents of Canada and the International Travel Survey. All computations on these microdata were prepared by the Ontario Ministry of Tourism and Culture and the responsibility for the use and interpretation of these data is entirely that of the authors.
Table 2.1: Historical Person Visits by Origin
	Total		Ontario		Other Canada		U.S.		Overseas
Year	Total (000s)	Overnight (000s)	Total (000s)	Overnight (000s)	Total (000s)	Overnight (000s)	Total (000s)	Overnight (000s)	Total (000s)	Overnight (000s)
2009	527	286	367	178	31	31	125	72	4	4
2008	586	357	396	226	39	39	143	86	8	7
2007	447	265	245	137	39	27	156	95	7	7
2006	612	320	401	195	34	25	172	95	5	4
Table 2.2: Historical Visitor Spending by Origin
	Total		Ontario		Other Canada		U.S.		Overseas
Year	Total ($000s)	Overnight ($000s)	Total ($000s)	Overnight ($000s)	Total ($000s)	Overnight ($000s)	Total ($000s)	Overnight ($000s)	Total ($000s)	Overnight ($000s)
2009	127,895	106,785	86,969	68,340	11,287	11,287	27,602	25,129	2,037	2,029
2008	151,911	135,196	114,053	99,960	10,257	10,257	22,910	20,373	4,690	4,605
2007	82,625	66,401	44,485	31,486	6,820	6,527	28,571	25,647	2,748	2,741
2006	120,169	88,479	77,603	57,116	14,240	6,922	27,042	23,175	1,284	1,266
Table 2.3: Hotel Occupancy Rates and Revenue per Room
Source: PKF Consulting Inc. with reproduction and use of information subject to PKF Disclaimer and Restrictions as detailed at www.pkfcanada.com
Year	Hotel Occupancy Rate (%)	Revenue Per Room ($)	Average Daily Room Rate ($)
2009	65.3%	63	97
2008	69.1%	66	96
2007	67.1%	64	96
2006	69.6%	65	93
2005	64.2%	59	92
2004	68.5%	63	92
2003	70.4%	64	91
2002	73.5%	68	92
2001	71.9%	65	90
Economic Impacts in CMA595, 2008
Source: Ontario Ministry of Tourism, Tourism Regional Economic Impacts Model
In Statistics Canada's Travel Survey of Residents of Canada (TSRC), as well as in the International Travel Survey (ITS), travellers' expenditures by commodity include payments towards travel services (i.e., travel agencies, tour operators, and/or reservation services). However, these payments are not specifically identified as such, but rather are included in the commodity expenditures reported by the respondents (e.g., airfares reported in the surveys already include fees paid to travel agents).
In order to estimate the economic impacts of tourism, payments for travel services had to be removed from the specific expenditure category and a new category entitled “Travel Services” had to be created because this industry is different from the industries whose products it sells (e.g., different wages and salaries, value added, etc). This was done by using the revenues of the travel services industries from Statistics Canada's industry survey (Travel Arrangements Survey).  In addition, fees paid to travel agents/tour operators for travel outside Ontario that are not included  in the reported expenditures by TSRC or ITS, e.g., commissions paid for a package that contained accommodation and food in a Caribbean island, have to be added to Ontario’s tourism receipts since these are travel-related firms operating in Ontario. The table below shows the adjusted itemized visitor spending and tourism receipts, which were used in the Tourism Regional Economic Impacts Model (TREIM) in order to determine the economic impact of tourism.
Adjusted Visitor Spending and Tourism Receipts
Expenditiure Category ($000s)	Visitor Spending	Tourism Receipts p
Travel Services	#REF!	#REF!
Public Transport	#REF!	#REF!
Vehicle Rental	#REF!	#REF!
Vehicle Operations	#REF!	#REF!
Local Transport	#REF!	#REF!
Accommodation	#REF!	#REF!
Food & Beverage at Stores	#REF!	#REF!
Food & Beverage at At Restaurants/Bars	#REF!	#REF!
Recreation	#REF!	#REF!
Culture	#REF!	#REF!
Retails - Clothing	#REF!	#REF!
Retails - Other	#REF!	#REF!
Total	#REF!	#REF!
P - Preliminary.  The revenues of the Travel Services Industry for 2007 will be available in April 2009, at which time the 2007 figures on travellers’ spending will be finalized
Note:  The economic impacts are determined using the Ministry’s Tourism Regional Economic Impact Model (TREIM), which currently uses the 2004 Statistics Canada input-output (I-O) tables for Ontario, the most recent provincial tables. The nominal variables in these tables, however, such as prices and wages, are updated to those of 2007. When the final I-O tables for Ontario are released by Statistics Canada, the economic impact numbers will be finalized.
Table 3.1: The Economic Impact of Visitors Spending in the region
		Impacts retained in	Impacts that accrue to other parts of Ontario	Total impacts of 's visitor spending in Ontario
		[A]	[B]	[A+B]
GDP (Gross Domestic Product) ($ 000s)	Direct	0	0	0
	Indirect	0	0	0
	Induced	0	0	0
	Total	0	0	0
Wages and Salaries ($ 000s)	Direct	0	0	0
	Indirect	0	0	0
	Induced	0	0	0
	Total	0	0	0
Number of Jobs	Direct	0	0	0
	Indirect	0	0	0
	Induced	0	0	0
	Total	0	0	0
Taxes ($ 000s)	Direct	0	0	0
	Indirect	0	0	0
	Induced	0	0	0
	Total	0	0	0
	Federal	0	0	0
	Provincial	0	0	0
	Local	0	0	0
Table 3.2: The Economic Impact of Tourism Receipts in the region
		Impacts of tourism receipts retained in	Impacts that accrue to other parts of Ontario	Total impacts of 's tourism receipts in Ontario
		[A]	[B]	[A+B]
GDP (Gross Domestic Product) ($ 000s)	Direct	0	0	0
	Indirect	0	0	0
	Induced	0	0	0
	Total	0	0	0
Wages and Salaries ($ 000s)	Direct	0	0	0
	Indirect	0	0	0
	Induced	0	0	0
	Total	0	0	0
Number of Jobs	Direct	0	0	0
	Indirect	0	0	0
	Induced	0	0	0
	Total	0	0	0
Taxes ($ 000s)	Direct	0	0	0
	Indirect	0	0	0
	Induced	0	0	0
	Total	0	0	0
	Federal	0	0	0
	Provincial	0	0	0
	Local	0	0	0
Table 3.3: The Economic Impact of Ontario's Tourism Receipts on the region
		Impacts of Ontario's total tourism recipts on
GDP (Gross Domestic Product) ($ 000s)	Direct	0
	Indirect	0
	Induced	0
	Total	0
Wages and Salaries ($ 000s)	Direct	0
	Indirect	0
	Induced	0
	Total	0
Number of Jobs	Direct	0
	Indirect	0
	Induced	0
	Total	0
Taxes ($ 000s)	Direct	0
	Indirect	0
	Induced	0
	Total	0
Tourism Related Establishments in CMA595, 2008
Source:  Statistics Canada, Business Register Division
Table 4.1: Accommodation
		Number of Establishments by Size of Employment
	Total	Indeterminate*	1 to 19	20 to 49	50 to 99	100+
Accommodation (Total)	80	32	35	7	3	3
Hotels	16	3	5	3	2	3
Motor Hotels	9	2	3	3	1	0
Resorts	2	0	2	0	0	0
Motels	18	5	12	1	0	0
Casino Hotels	0	0	0	0	0	0
Bed and Breakfast	3	2	1	0	0	0
Housekeeping Cottages and Cabins	3	2	1	0	0	0
All Other Traveller Accommodation	3	2	1	0	0	0
RV (Recreational Vehicle) Parks and Campgrounds	10	7	3	0	0	0
Hunting and Fishing Camps	15	8	7	0	0	0
Recreational (except Hunting and Fishing) and Vacation Camps	1	1	0	0	0	0
Table 4.2: Arts, Entertainment and Recreation
		Number of Establishments by Size of Employment
	Total	Indeterminate*	1 to 19	20 to 49	50 to 99	100+
Arts, Entertainment & Recreation (Total)	81	29	36	13	2	1
Art Dealers	2	1	1	0	0	0
Motion Picture and Video Exhibition	2	0	0	2	0	0
Theatre (except Musical) Companies	3	2	0	1	0	0
Musical Theatre and Opera Companies	0	0	0	0	0	0
Dance Companies	0	0	0	0	0	0
Other Performing Arts Companies	1	0	1	0	0	0
Sports Teams and Clubs	7	5	2	0	0	0
Horse Race Tracks	0	0	0	0	0	0
Other Spectator Sports	3	1	2	0	0	0
Live Theatres and Other Performing Arts Presenters with Facilities	1	0	1	0	0	0
Sports Stadiums and Other Presenters with Facilities	2	0	2	0	0	0
Performing Arts Promoters (Presenters) without Facilities	1	1	0	0	0	0
Festivals without Facilities	3	2	1	0	0	0
Sports Presenters and Other Presenters without Facilities	0	0	0	0	0	0
Non-Commercial Art Museums and Galleries	1	0	1	0	0	0
History and Science Museums	0	0	0	0	0	0
Other Museums	3	0	3	0	0	0
Historic and Heritage Sites	1	0	1	0	0	0
Zoos and Botanical Gardens	0	0	0	0	0	0
Nature Parks and Other Similar Institutions	3	0	2	1	0	0
Amusement and Theme Parks	0	0	0	0	0	0
Amusement Arcades	3	3	0	0	0	0
Casinos (except Casino Hotels)	0	0	0	0	0	0
All Other Gambling Industries	2	0	0	2	0	0
Golf Courses and Country Clubs	8	1	4	1	2	0
Skiing Facilities	4	2	0	1	0	1
Marinas	2	1	1	0	0	0
Fitness and Recreational Sports Centres	8	2	4	2	0	0
Bowling Centres	4	1	1	2	0	0
Table 4.3: Food and Beverage
		Number of Establishments by Size of Employment
	Total	Indeterminate*	1 to 19	20 to 49	50 to 99	100+
Food & Beverage (Total)	262	47	138	49	26	2
Full-Service Restaurants	124	19	72	19	12	2
Limited-Service Eating Places	108	20	48	27	13	0
Caterers	7	1	5	0	1	0
Mobile Food Services	1	1	0	0	0	0
Drinking Places (Alcoholic Beverages)	22	6	13	3	0	0
Table 4.4: Transportation
		Number of Establishments by Size of Employment
	Total	Indeterminate*	1 to 19	20 to 49	50 to 99	100+
Transportation (Total)	50	13	23	6	1	7
Scheduled Air Transportation	10	1	4	3	0	2
Non-Scheduled Chartered Air Transportation	6	3	2	0	0	1
Non-Scheduled Specialty Flying Services	4	1	3	0	0	0
Passenger Rail Transportation	0	0	0	0	0	0
Deep Sea, Coastal and Great Lakes Water Transportation (except by Ferries)	3	1	1	0	0	1
Deep Sea, Coastal and Great Lakes Water Transportation by Ferries	0	0	0	0	0	0
Inland Water Transportation (except by Ferries)	0	0	0	0	0	0
Inland Water Transportation by Ferries	0	0	0	0	0	0
Urban Transit Systems	1	0	0	0	0	1
Interurban and Rural Bus Transportation	4	0	3	1	0	0
Taxi Service	4	1	1	0	1	1
Limousine Service	0	0	0	0	0	0
Charter Bus Industry	1	0	1	0	0	0
Other Transit and Ground Passenger Transportation	1	0	0	0	0	1
Scenic and Sightseeing Transportation, Land	0	0	0	0	0	0
Scenic and Sightseeing Transportation, Water	3	3	0	0	0	0
Scenic and Sightseeing Transportation, Other	0	0	0	0	0	0
Passenger Car Rental	8	2	5	1	0	0
Truck, Utility Trailer and RV (Recreational Vehicle) Rental and Leasing	5	1	3	1	0	0
Table 4.5: Travel Services
		Number of Establishments by Size of Employment
	Total	Indeterminate*	1 to 19	20 to 49	50 to 99	100+
Travel Services (Total)	16	8	8	0	0	0
Travel Agencies	12	4	8	0	0	0
Tour Operators	2	2	0	0	0	0
Other Travel Arrangement and Reservation Services	2	2	0	0	0	0
Table 4.6: Retail and Other Services
		Number of Establishments by Size of Employment
	Total	Indeterminate*	1 to 19	20 to 49	50 to 99	100+
Retail (Total)	559	163	348	27	11	10
Other Services (Total)	296	98	173	21	2	2
Table 4.7: Total Tourism-related Establishments
		Number of Establishments by Size of Employment
	Total	Indeterminate*	1 to 19	20 to 49	50 to 99	100+
Accommodation	80	32	35	7	3	3
Arts, Entertainment and Recreation	81	29	36	13	2	1
Food and Beverage	262	47	138	49	26	2
Transportation	50	13	23	6	1	7
Travel Services	16	8	8	0	0	0
Retail	559	163	348	27	11	10
Other Services	296	98	173	21	2	2
Grand Total	1,344	390	761	123	45	25
* The establishments in the “Indeterminate” category include the self-employed, i.e. those who do not maintain an employee payroll, but may have a workforce which consists of contracted workers, family members or business owners. However, the Business Register does not have this information available, and has therefore assigned the establishments to an “Indeterminate” category. This category also includes employers who did not have employees in the last 12 months.
					Date Revised:	20-May-11