Tourism Outlook

Travel intentions

This study examines the intentions of Canadians and residents of selected U.S. states to travel to Ontario over the next two seasons. Travel Intentions Study 2014Archives.

Ontario Tourism Outlook to 2018

Level Percent Change
2012 2013p 2014f 2015f 2016f 2017f 2018f
Total Ontario Inbound 141 680 0.5% -2.0% 2.7% 2.7% 2.3% 2.1%
Ontario Residents 121 490 1.3% -2.5% 2.7% 2.6% 2.1% 2.1%
Other Provinces 6 302 -8.2% 1.8% 4.9% 5.2% 2.4% 1.9%
United States 11 691 -3.4% -1.6% 1.2% 2.8% 3.7% 1.4%
Overseas 2 196 2.7% 13.8% 5.2% 4.2% 6.8% 7.4%
Total Expenditures ($million) 22 321 0.2% 3.8% 7.2% 7.7% 6.4% 6.8%
Ontario Residents 13 809 0.3% 1.2% 3.5% 5.0% 4.4% 4.0%
Other Provinces 2 262 -6.3% 7.4% 5.7% 8.4% 5.5% 6.6%
United States 3 338 -0.1% 0.9% 12.5% 9.0% 8.4% 7.0%
Overseas 2 912 5.0% 16.2% 18.2% 15.4% 11.6% 15.0%

P = Preliminary; F = Forecast
Note: Total expenditures refer to total trip costs, not expenditures attributed to Ontario

Detailed tables: