Tourism Outlook

Travel intentions

This study examines the intentions of Canadians and residents of selected U.S. states to travel to Ontario over the next two seasons. Spring/Summer 2012 Report Archives.

Travel Forecast Fall 2011

Ontario's travel outlook is based on an econometric model that uses the expected performance of certain economic variables over the next 5 years, and the history of how changes in these variables affected travel in the past, to predict future travel. The economic variables included in this model are: personal disposable income, travel prices, exchange rates, oil prices and GDP.

 

2009

2010

2011

2012

2013

2014

2015

Total visits to Ontario (000')  101,461  1.8%  1.2% 2.1% 3.5% 2.6% 1.9%
Overnight (000) 42,468 -0.7% 0.3% 1.2% 3.0% 1.7% 1.6%
Total visitor spending in Ontario (000') $16,390,860 4.6% 5.0% 4.3% 5.6% 4.5% 3.3%
Overnight visitor spending (000') $12,097,989 1.7% 4.6% 4.5% 5.6% 4.4% 3.4%

Inbound Visits

Outbound Visits

Key Indicators